Beyond the duties within the restaurant, marketing is perhaps the most important thing that a restaurant owner or manager has to think about. Making sure that people come in to eat is what operating a restaurant revolves around. If there is nobody to pay for the food, then the whole business model will fall apart.
Big franchises have always been a threat to restaurants because of name recognition. However, with the best local SEO services, a restaurant will be able to stand a chance. There are a lot of things that you can do, through SEO, to ensure success. 9 of them are listed below.
- Claiming ownership
Make sure that you claim the ownership of your restaurant on search pages on different platforms with the most important one being Google. This allows you access to a set of tools and data you can use to your advantage.
- Keyword analysis
Just because a set of keywords work in a particular state does not mean that it is going to work in the city where you operate your restaurant in. Figure out the best keywords by knowing what the people would search for if they’re trying to find food.
- Relevant content
By offering relevant content and displaying it to people that encounter your restaurant through searching such as the localized Google business page, you will be able to provide them with information that they’re already interested in learning more about.
- Photo-heavy website
A website that has a lot of photos of the local food will be able to take advantage of the SEO that an optimized image can provide. Not only will your restaurant show up on text results, but it will also show up on image results.
- Social media SEO
Take advantage of the best local SEO services by ensuring that you target those around you even if you are marketing on social media. This way, you will also get a good amount of followers that will remain loyal and interested.
- Maintaining updates
The difference between a local-friendly restaurant and a franchise of a well-known chain is the former being able to make personalized updates to their audience. This will make the target demographic come back for more whether it’s through promos or videos.
- Collecting data
Data analytics is the last thing that you should slack on if you are trying to ensure the success of your restaurant through local SEO marketing. Look at the stats and find out the best approach for the next quarter.
- Engagement is key
The best local SEO services can only do so much. As soon as you get eyes on your restaurant through social media and your website, you have to maintain the connection to guarantee that those eyes will always remain interested.
- Off-site reviews
Getting good reviews is incredibly tough. People who had what they perceived to be a bad experience are more inclined to leave a review than someone who had a generally good experience. Make sure that you encourage your customers to leave feedback, regardless of what it may be.
If you are aiming to dominate local search results, tap the best local SEO services offered by Tessa. Let us help people find you!